{"id":1856,"date":"2023-05-25T09:59:41","date_gmt":"2023-05-25T07:59:41","guid":{"rendered":"https:\/\/deducible.es\/?p=1856"},"modified":"2023-05-25T09:59:41","modified_gmt":"2023-05-25T07:59:41","slug":"inteligencia-artificial-y-digitalizacion-deducciones-en-idi","status":"publish","type":"post","link":"https:\/\/deducible.rkinnova.com\/en\/actualidad\/inteligencia-artificial-y-digitalizacion-deducciones-en-idi\/","title":{"rendered":"Inteligencia artificial y digitalizaci\u00f3n dejan obsoletas las deducciones en I+D+i\u00a0\ufffc"},"content":{"rendered":"

La inteligencia artificial y la digitalizaci\u00f3n de procesos est\u00e1n generando un cambio profundo en el panorama empresarial. La fuerte y reciente aparici\u00f3n de estas tecnolog\u00edas afecta ya de forma horizontal a todos los sectores conocidos, y las pymes que no sean capaces de desarrollar e integrar <\/strong>este tipo de soluciones desaparecer\u00e1n por falta de competitividad.<\/p>\n\n\n\n

Desarrollar<\/strong>: sus propias soluciones entrando en el mundo del software avanzado ya sea de la mano de una subcontrataci\u00f3n o contratando perfiles especializados. Es la opci\u00f3n menos econ\u00f3mica pero la que ofrece m\u00e1s valor y competitividad futura.<\/p>\n\n\n\n

Integraci\u00f3n<\/strong>: de soluciones desarrolladas adhoc a trav\u00e9s del punto anterior o de soluciones en el mercado que s\u00f3lo necesitan implementarse. <\/p>\n\n\n\n

Las inversiones en tecnolog\u00eda mediante el desarrollo y\/o la integraci\u00f3n son mucho m\u00e1s exitosas en empresas peque\u00f1as sin recursos si:<\/p>\n\n\n\n

  1. Existen incentivos que promuevan este tipo de iniciativas.<\/li>
  2. Existe mentalidad y cultura empresarial de la innovaci\u00f3n.<\/li><\/ol>\n\n\n\n

    Esto \u00faltimo es altamente complicado de impulsar a trav\u00e9s de impuestos o subvenciones. Las PyMES deben de tenerlo ya en su ADN. Seg\u00fan el informe \u201cObservatorio sobre Digitalizaci\u00f3n\u201d de GoDaddy 2021, se pone de manifiesto que somos el pa\u00eds con menos negocios digitalizados de Europa\u2026 suena mal. Y suena peor si tenemos en cuenta que tenemos un nivel de incentivos parecidos a los pa\u00edses vecinos.<\/p>\n\n\n\n

    Pero, pese a que no podemos incentivar esta mentalidad digitalizadora a corto plazo, no debemos ni podemos dejar de potenciar e incentivar este tipo de iniciativas. Esto no es s\u00f3lo una estrategia nacional, la propia Comisi\u00f3n Europea ha propuesto un conjunto de acciones para impulsar la excelencia en la IA, as\u00ed como normas para garantizar que la tecnolog\u00eda sea fiable. De hecho,gracias a la UE, las empresas disponen de algunas ayudas, como el Programa Kit Digital.<\/p>\n\n\n\n

    Es curioso, entonces, que con este escenario, el apartado del retorno fiscal no s\u00f3lo no haya experimentado cambios si no que adem\u00e1s se ha limitado y dificultado su aplicaci\u00f3n. <\/p>\n\n\n\n

    Recientes sentencias de la Audiencia Nacional han determinado que los gastos de desarrollo de aplicaciones y software no son deducibles, ya que no se consideran \u00abdise\u00f1o industrial\u00bb ni, salvo excepciones, \u00abingenier\u00eda de procesos de producci\u00f3n\u00bb. Esta limitaci\u00f3n dificulta a\u00fan m\u00e1s el acceso a los beneficios fiscales para las pymes que se centran en proyectos de innovaci\u00f3n digital.<\/p>\n\n\n\n

    Si habl\u00e1bamos de que  la mentalidad digitalizadora no hab\u00eda llegado a\u00fan a las pymes, parece que tampoco a nuestro al Gobierno.<\/p>\n\n\n\n

    Para impulsar el crecimiento y la competitividad de las empresas, especialmente las pymes, es fundamental actualizar la normativa fiscal en materia de deducciones por I+D+i. Se requiere una adaptaci\u00f3n que refleje adecuadamente los avances tecnol\u00f3gicos y fomente la inversi\u00f3n en innovaci\u00f3n al menos para esos pocos que s\u00ed est\u00e1n dispuestos a realizar ese esfuerzo.<\/p>\n\n\n\n

    En conclusi\u00f3n, en un mundo empresarial cada vez m\u00e1s competitivo y digitalizado, es esencial brindar un s\u00f3lido apoyo a las pymes para que puedan adaptarse a este cambio tecnol\u00f3gico y garantizar su competitividad y desgraciadamente parece que cada vez estamos m\u00e1s lejos de conseguirlo.<\/p>","protected":false},"excerpt":{"rendered":"

    La inteligencia artificial y la digitalizaci\u00f3n de procesos est\u00e1n generando un cambio profundo en el panorama empresarial. La fuerte y […]<\/p>\n","protected":false},"author":5,"featured_media":3485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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